Building Business Acumen™

Preview the Workbook:

Preview the Workbook


It’s no secret that executing strategic goals is the greatest challenge in business today. Yet in order to be more effective in achieving the goals of the enterprise, every employee needs a grasp on essential business strategy development principles—what’s required to run a business, where his or her job fits into the big picture, and how he or she contributes to the business. Imagine an organization where individual contributors not only focus on the wildly important priorities, they also know what it takes to operate a business successfully.


A first of its kind, FranklinCovey’s business strategy development workshop, Building Business Acumen™, helps individual employees understand: 1) the five essential elements of business; 2) how to navigate an annual report, and 3) the strategic thinking behind price/earnings ratio calculations and how initiatives link to the five essential elements of the business.

About the Course

Building Business Acumen helps individuals grasp: 1) how cash is generated and why it’s critical; 2) margin and the importance of making money and being profitable; 3) velocity and the process through which someone can turn inventory or capital; 4) what creates growth and why; 5) why customers buy from some businesses and not from others; 6) the purpose of the annual report and its key components; 7) how the price/earnings ratio is calculated and used; and 8) how to link initiatives to the five essential elements of business.

What You Recieve

  • What The CEO Wants You to Know: Building Business Acumen™ Guidebook:
    This guidebook can be used for reference after the workshop.
  • Navigating an Annual Report CD
  • Business Strategy Development Reference Card